Rewriting Possibility: 83%
In this two minute long advertisement, the audience is entranced by the slow, angelic music playing in the background as well as being brought in by the multiple pictures of cute, whimpering animals on the screen. A speaker, Sarah McClellan, is then shown on the screen to talk to the audience about all the good that can come just by picking up the phone and calling BC SPA to save a life and become an “angel” for one of these suffering animals. Multiple times, she asks for those to call and help making it feel almost impossible for one to say no.
Through this commercial, they truly make it hard for one to turn down the opportunity of making a difference and saving a life. By focusing on one’s audience, one can reel people into buying their product very effectively. For this particular advertisement, its clear that the producers tried to direct their advertisement at animal lovers and pet owners. By showing multiple pictures of various breeds of cats and dogs, they are trying to get people to relate to the pet of their own and make them feel guilty for not helping them.
Not only does this direct towards pet owners however, but also might even reel in lonely people who may have always wanted a pet. The advertisement claims that by helping a poor, suffering animal, one will be bled to feel like that animal is now a pet of their own since they are offered a picture to take home of the animal they saved. Others would also say that this video may direct at the classic “cat-lady’ types or old people looking to make a difference from the comfort of their own home where they don’t have to get up and be active about it themselves.
However, due to the fact that it’s not a necessity to one’s life and costs money, this video is also directed more towards the wealthier members of society with expendTABLE income to spare. The visuals shown throughout this advertisement are a key part to making he video effective in their efforts to get more people to call and help. Each picture shows another cute dog or cat, clearly looking sad or abused in need of an owner to take care of it and love it like no other.
These animals clearly all look like they have been suffering, which helps to reel customers in to feel sorry for them whether they are a dog or cat person. This plays an incredibly strong part in persuading customers to buy whatever it is they are selling. One of the most important aspects of this advertisement in my mind however, would be the impact given from the audio of the video. In the aground plays the song, “Angel”, by Sarah McClellan, which speaks of mourning and death reminding me of what might be played at a funeral.
Just by hearing the song it evokes sadness in many even if though one may not be consciously aware of it all the time. These animals that you can save are angelic creatures not deserving of this pain, so you could be their angel that saves that cute animal’s life. Specifically, Sarah McClellan even asks her audience, “will you be an angel for a helpless animal? ‘ By saying this, she challenges her audience’s characters to see if they will have the heart to be an “angel” and save these poor, helpless animals so undeserving of the pain they are in.
Having the opportunity to be an “angel” to someone could be an amazing feeling, especially for those who are lonely and want to make a difference in another’s life somehow. Not many people get the chance to be an angel through just a quick phone call and minor payment once a month, which is what this advertisement presents to a person. The text explains how every hour another animal is being violently abused. It also says how 3,000 animals have been saved by the people that have volunteered to help, but still “for hundreds of others help name too late. Hearing this, it’s clear they hope to persuade their customers that by calling to help, they are severely increasing the chances that those hundreds will actually be saved. Overall, this advertisement hits many key points with visuals, audio, and text that drastically help in it’s effectiveness to get other people to want to help too. It truly reels it’s customers in to wanting to volunteer and help save these poor animals even if it’s not a necessity to their personal lives, which is extremely impressive of the men and women that designed this commercial.
Sarah Manacle’s words inspire others to be “angels” to these abused animals and make a difference in the world; something that not everyone gets to do. With other products, one is usually buying it in order to help themselves personally, but with this product it’s a choice that directly calls out one’s character to see if they would take the time and the money to do something good for an animal in need. With the many key aspects included into making this advertisement effective, it really did reel in it’s customers successfully and personally, made me feel the need to reach out and help.